WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

AMERICA'S BRAVE ARE MAKING THE SWITCH

Service can be challenging. Finding an alternative to cigarettes doesn't have to be. JUUL Labs offers servicemen and first responders the tools to succeed at switching.

Military, veterans, and first responders get special benefits.

OUR MISSION

Improve the lives of the world’s one billion adult smokers by eliminating cigarettes.

"It fits in a woman’s pocket"

Angela -- Air Force Veteran

VIEW VIDEO

WE NEVER STOP SERVING

JUUL Labs is proud to support many veteran service organizations.

Please verify your status to learn more.

JUUL Labs’ mission is to eliminate cigarettes. JUUL products are intended for adult smokers who want to switch from combustible cigarettes.

You must be at least 21 years old to purchase products on JUUL.com.